Privacy policy
Last updated 26 October 2026
How Platewell collects, uses and protects personal information, and your rights.
- Who we are
- Two kinds of information
- Information we collect about you
- Emails about Platewell
- Who we share information with
- Information leaving the UK
- How long we keep it
- How we protect it
- Your rights
- Cookies and browser storage
- Changes to this policy
1. Who we are
Platewell is run by Teddys Ventures Limited (company number 17175500), registered office Suite 6, The Workshop, Wharf Road, Eastbourne, East Sussex, BN21 3FG. In this policy "we", "us" and "Platewell" mean Teddys Ventures Limited.
You can contact us about anything in this policy at hello@platewell.co.uk or by post at our registered office.
2. Two kinds of information
Platewell handles two different kinds of personal information, and our role is different for each:
- Information about you as a customer: the people at a care home who sign up for and use Platewell, and people we contact about Platewell. For this information we are the controller, and this policy explains how we use it.
- Information about your residents: names, room numbers, dates of birth, meal choices, food textures, diets and allergies that a care home enters into Platewell. For this information the care home is the controller and we are its processor. We only use it to provide Platewell to that care home, under our data processing terms. Residents and their families should contact the care home about this information.
3. Information we collect about you
| What | Why | Lawful basis |
|---|---|---|
| Your name, email address and password (stored only in scrambled form), and your care home's name, address, logo and number of residents | To create and run your account | Contract |
| For team members a care home invites: their name, email address and job, which pages they can use, and their name against things they do in Platewell (such as confirming allergens or a stock take) | To give each person their own login and keep a record of who did what | Contract (with the care home) and legitimate interests |
| Records of when you log in and use the service, and technical information such as your IP address and browser | To keep Platewell secure, fix problems and prevent misuse | Legitimate interests |
| Billing details and payment history (card and bank details are handled by our payment provider, not stored by us) | To take payment and keep accounts | Contract and legal obligation |
| Emails and messages you send us | To answer you and give support | Legitimate interests |
| Work contact details of care homes (from public sources such as the CQC register and care home websites), whether our emails are opened, and whether our survey link is opened | To tell care homes about Platewell and ask for feedback | Legitimate interests |
| Survey answers | To understand what care home kitchens need | Legitimate interests |
| Demo video requests: your name, care home, work email and (if you give it) number of residents, and your answer if you tell us what is stopping you starting | To show you the demo and send you up to three follow-up emails about Platewell – you can unsubscribe at any time | Legitimate interests |
4. Emails about Platewell
We may email care homes about Platewell and ask for feedback. Every email has a way to unsubscribe, and we will stop as soon as you ask. Our emails may tell us whether they were opened and whether a link was clicked, so we know who to follow up with and who not to bother. You can ask us not to track this.
5. Who we share information with
We never sell personal information. We use these trusted suppliers to run Platewell. They may only use the information to provide their service to us:
| Supplier | What they do | Where |
|---|---|---|
| Supabase | Stores the Platewell database and handles logins | Data stored in London, UK |
| Netlify | Hosts our website and app, and stores website form and survey answers | USA and worldwide servers |
| Brevo | Sends account emails (such as confirming your email or resetting a password) and our emails to care homes | EU |
| Google Fonts | Supplies the typeface used on our pages (your browser shares its IP address with Google to load it) | USA and worldwide |
| postcodes.io | Looks up the town for a postcode you type (only the postcode is sent) | UK |
| Stripe | Takes card payments, manages subscriptions and sends receipts | UK, EU and USA |
| GoCardless | Takes Direct Debit payments, if you pay that way | UK and EU |
We may also share information if the law requires it, to protect our rights, or with a buyer if our business is ever sold (who would have to protect it in the same way).
6. Information leaving the UK
Platewell's database is stored in the UK. Some suppliers above are based in, or may access information from, other countries. Where that happens we rely on UK adequacy regulations or the UK's approved contract terms (the International Data Transfer Addendum) to keep the information protected to UK standards.
7. How long we keep it
- Account and care home information: while your account is open. When you close your account we delete it within 30 days, and it drops out of any backups within a further 90 days.
- Invoices and payment records: 6 years, because tax law requires it.
- Emails and survey answers from care homes that don't sign up: up to 2 years, unless you ask us to delete them sooner.
- Security logs: up to 12 months.
8. How we protect it
Data is encrypted in transit (HTTPS) and at rest. Each care home can only ever see its own records, enforced inside the database itself. Passwords are stored only in a scrambled (hashed) form. Access by our team is limited to what is needed to support you.
9. Your rights
Under UK data protection law you can ask us to: see a copy of your information; correct it; delete it; restrict or object to how we use it; and move it to another service. You can download a copy of your care home's data at any time from Settings → Download a copy of my data. To use any of your rights, email hello@platewell.co.uk. We will reply within one month.
If you are unhappy with how we have handled your information, please tell us first. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
10. Cookies and browser storage
We don't use advertising or tracking cookies. The Platewell app stores small pieces of information in your browser so you stay logged in and the app works (for example, remembering you've seen the welcome video). These are strictly necessary, so we don't ask for consent. Our survey page remembers, for that browser session only, that the survey was opened, so we don't count it twice.
11. Changes to this policy
If we make important changes we will tell customers by email or in the app before they take effect. The date at the top shows when this policy was last updated.